One of the big problems for small independent publishers is marketing. We don’t have the connection that the big guys have. We perhaps don’t have the power. But we do have a quality product and we need other people to see that. We need to tap into the six handshake idea. We all know 250 people who all know 250 people which means we’re just six steps away form anyone else. Question is: can we persuade the 250 people we know to buy our book and recommend to the 250 people they know. Of course, the system does fall down a little anyway because some of the 250 people I know are the same as some of the 250 people you know.
I’ve given the new free-lance publicist a to-do list. There’s a clear month for research as there won’t be a lot to do until the end of this month. Then we’re ready to roll again, hopefully, on the two summer publications.
We’re also planning a Writer’s retreat. A weekend, concentrating on the Short Story – especially for writing for the Bridge House Publishing Anthologies.
And there is one definite advantage about being a small publisher – we don’t have the overheads.
It seems like a good start to 2009 to me.
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