More and more people are self-publishing. Print on demand
facilities and Amazon’s Kindle have made it extremely easy and you can now do
this without the fear of ending up with a garage full of books.
The message seems to be, particularly from writers who have
gone the conventional route but who are now resurrecting their out-of-print
backlist, that people who self-publish will have to market like mad, but then
those published by the Big Six have to do than anyway, and that you should
never pay huge sums of money to have your book published.
Some services you need
I agree with the former argument, I’m not so sure I agree
with the latter.
Editing
Your book needs editing. Even the best writers need editing
and copy-editing and the writers themselves are not the best placed persons to
do that. Editing takes time. I’m a publisher as well as being a writer and even
a beautifully and competently written 1000 word short story will take me at
least 30 minutes to edit. Now think of a patchier 100,000 novel. I can edit,
copy-edit and critique, but find it best not to do all three for the same text
– especially if I actually wrote the text. Even at minimum wage, you’d soon be
racking up the £s. It’s absolutely accepted that freelancers charge more per
hour than staff earn per hour – because so much of their time is spent in
tendering for more work – and for publishing houses / indie authors they’re
still better value for money than employing someone full time.
£240? Low estimate?
Designing
Your book needs designing. You may be able to learn how to
do this correctly but this will take time. This isn’t just a matter of getting
it to look nice. It’s also about making sure that the software that’s going to
print the book understands what you want. Different formats require different
formatting. The Unicode you use in a Word programme is not supported on Amazon
Kindle, for example. Just look what it does to foreign accents. You save a lot
of time and effort if you let someone in the know deal with this. Also, if you
use a proper designer, they’ll know about all of the conventions.
£120.00 / 12 hours?
(after you’ve learnt the ropes?)
Cover design
You can use a stock picture for a few pounds or pence but
you’re still need your designer to make sure the title, spine, bar-code and
blurb all look right and end up in the right place. Of course, again, you can learn this yourself
but remember this will take time and actually designing each cover will also
take time.
£60- £300? 6 hours if using stock photo /art work
Marketing / publicity
Word of mouth always works well but you have to be
established. Do you want to get someone to do the nitty gritty – getting out
press releases, contacting indie bookshops, nagging W.H Smiths and
Waterstones etc? Or is that just more
time you’re willing to steal from your writing day? Buy £150 worth of someone
else’s time? Or expertise – they might be better at press releases than you are.
I’m not counting all the social networking here – we all do
that anyway. You’ll have to do that as well.
Book trailer
If you have the expertise, the insight and the time to do
this yourself, great, if not I’ve seen people charging €30 - €150 – and much
more, I’m sure. They do seem necessary these days.
When you should pay and when you shouldn’t
To sum up, I’d say most of the above you can learn and if
the budget’s tight you could even swap editing procedures with a group of
colleagues. Whatever happens, however,
you should own your own ISBNs or you could form a cooperative with writing
colleagues.
If you add the above up, and then throw in the costs for
setting-up printing costs you’re around about the £1000 mark. This is
remarkably similar to what some self-publishing companies and some vanity
publishers charge.
The crucial difference comes in what happens once the book
has been set up. If you’ve paid these charges for someone to do all of these
activities for your book, that company should have no more profit from it. If
they handle the orders for you, fair enough, an admin charge should come in
every time. And probably it’s best not to use the same company for each procedure.
Employ people according to their strengths.
If you’ve paid those upfront charges you should receive all
of the profits. You have become the
publisher. Vanity publishers and less scrupulous self-publishing companies want
to charge you an upfront fee and merely give you a royalty. Steer clear of
them.
The way forward
The traditional publisher risks those services on you and
pays you a royalty on every book sold. These days royalties on electronic books
are quite generous. There are still many advantages for going this route to the
writer.
Personally I’m enjoying having books published in a variety
of different ways – some are by traditional publishers, some are merely on
Kindle, some are self-published but in print and some are published by small
presses. Diversity is probably healthy anyway these days.
