So, I’m attending a Gift and Craft Fair on Sunday 30 August. See image for details. I’ve gradually started visiting a few of these occasions and I’m quite enjoying them, even though I don’t sell a lot of books. Much of the aim it to raise awareness of what we do and of course that includes talking about my own books.
I’m gradually buying a few bits and pieces to make it all run more smoothly. For example, I have bought pull-up table-top banners inviting people to sign up for our newsletter about new publications or to volunteer to review a book.
I’ve bought some book stands – books look so much more inviting if they can be seen standing up than if they’re flat on a table.
Next I’ll get a table covering made. Currently I’m using a rather large orange tablecloth we have. It does go with the turquoise banners.
On the day I’m offering a free book to anyone who signs up for our mailing list or newsletter. Normally anyone who signs up online gets a few freebies, delivered electronically and if you volunteer to review you’ll get a PDF and a Kindle file.
I’m keeping the pricing structure simple:
1 book £6.00
2 books £10.00
3 Books £14.00
4 books £15
And if you buy one book you get a bookmark, two books a pen, three books a keyring and four books a tote back, while stocks last. I buy these promotional items from time to time.
I’ve taken to buying five copes of each new publication to take to these fairs and after a fair is done, I’ll buy five copies of a backlist book.
We publish fourteen different types of books and so I take along three of each.
If the fair is near you and you have a writing project you might like to discuss, come along and have a chat.
See you on 30 August?
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